Monthly theme - February 2026 - Marketing

February's theme in The Data Lab Community is Marketing.

AI is currently transforming the marketing industry - from personalising experiences, to spotting trends and predicting what customers might value, to making content creation faster and more flexible.

However, AI is no silver bullet. Its outputs are only as good as the data behind it, the skills of the teams using it, and the care taken to apply it responsibly. Poor data, misinterpreted forecasts, or “AI slop” - low-quality or off-target content - can mislead campaigns or harm a brand’s reputation.

Throughout the month, we’ve got a packed programme of events, discussions and resources designed to help you and your team cut through the hype, build practical skills, and start using data and AI to create marketing that’s smarter, more effective and impactful.

This month's blog 🗞️

Every day, people are exposed to thousands of messages across all of their screens, apps, emails, and social media platforms. In this crowded digital space, organisations face a growing challenge: breaking through the noise with communications that reach the right people, with the right message, at the right moment.

From personalising experiences and forecasting campaign performance to speeding up content creation, AI tools have the potential to change how marketing works. But their impact is not automatic or guaranteed. The value of AI depends on the quality of the data behind it, the skills of the people using it, and the care taken to apply it responsibly...

→ Read the full blog here: Marketing in the Age of AI