Monthly theme - August 2023 - Data, AI & Sport

Each month we introduce a new theme to The Data Lab Community. This is a way for us to anchor discussions, content and events each month, and also allows us to take our community members on a journey of growth and development in the longer term. 

This August our theme is 'Data, AI & Sport'.

Data and AI have had a transformational impact on the world of sport, revolutionising the way in which athletes, coaches, and teams approach performance analysis and decision-making. Over the years, the use of data and AI in sports has evolved from basic statistical analysis to employing sophisticated algorithms and machine learning models. Today, the impact of data and AI can be felt across almost every element of all sports, from optimising training and injury prevention, to in-game tactics and fan engagement.

Famous success stories, such as the "Moneyball" strategy in baseball (leveraging player analysis and key performance metrics to identify undervalued talent) have helped push data analysis into the sporting mainstream, and further propelled teams towards data-informed decision making. 

As data and AI technologies continue to advance, the sporting world stands at the forefront of transformative change, promising even greater innovation in the years to come.

Get involved!
If you have an interest or expertise in this area and you'd like to contribute (for example through case studies / blogs / interviews / workshops / events etc), we'd love to hear from you. Just drop us an email at [email protected] for more info!

Events

The world of sport is incredibly data-rich – and this gives sportswriters the opportunity to tell engaging, substantive stories about the games they cover. In this session, community member Ben Wylie – who publishes Plot the Ball, a data-driven newsletter about sport – will:

  • Talk about the way he approaches telling these data-led stories,
  • Walk through the tools he uses to find and analyse relevant data
  • Talk about how clear and purposeful data visualisation can increase a story’s impact.